Is your web site optimized?

The difference between basic SEO and advanced SEO techniques is the amount of work, time, and development necessary to achieve desired results. Our approach to SEO is to place your website in the top spots of the Google search results for keywords relevant to your industry and keywords that have a high search volume in the geographic location that you are targeting.

What is Search Engine Optimization?

SEO or Search Engine Optimization is the study and application of the formulas, also known as algorithms, that search engines like Google use to determine a web site's position in the organic section of the results page when a search is performed. This science includes understanding why a website appears for a search and how changes to the content, link structure, and other internal code can impact the positioning of a website for specific keywords.

Research shows that out of 100 searches performed, 70 clicks will be directed toward the organic section of the search engine. Additionally, the top 3 organic positions in a search results page receive the majority of those 70 clicks.

Google SEO

Did you know that Google uses more than 200 signals, including their patented PageRank™ algorithm, to examine the entire link structure of your website and determine which pages are most important? Pagerank, Site Popularity, Inbound links, Keyword Density, Site Structure, and Content are some of the signals that google uses to determine how to index and position a website.

These 200 signals and the Google Algorithm are constantly changing. In order to keep your web site relevant and in the top of search results, it's important to keep your web site updated with constant fresh content. Since Google accounts for more than 67% of all internet searches month after month, Google's page rank technology is our area of expertise. Our staff includes a number of fulltime SEO experts that provide years of SEO experience.

“Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results.”