What is SEM?

SEM: What is Search Engine Marketing? A form of internet marketing that seeks to promote websites by increasing their visibility in search engine results pages (SERPs). SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization and paid inclusion.

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Now that you've chosen your keywords to create ad group themes, you want to have ads that will move targeted users from whatever they're doing online to being aware and interested in your product or service. Remember, since the Display Network operates by completely different rules and the users are in a completely different state of mind, the ads should be different than Search Network ads.

Google SEM

Did you know that Google uses more than 200 signals, including their patented PageRank™ algorithm, to examine the entire link structure of your website and determine which pages are most important?

These 200 signals and the Google Algorithm are constantly changing and in order to keep your website relevant and in the top of search results, you need to keep your website updated with constant fresh content.

Pagerank, Site Popularity, Inbound links, Keyword Density, Site Structure, and Content are some of the 200 signals that google uses to determine how to index and position a website.

Since Google accounts for more than 67% of all internet searches month after month, Google's page rank technology is our area of expertise. Our staff includes a number of fulltime SEO experts that provide more than 10 years of SEO experience

“Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results.”